Privacy Policy

This Privacy Policy describes how Fine Paws Co collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Title

Last updated: September 2025

1. Personal Information We Collect or Process

2. Sources of Personal Information

3. How We Use Your Personal Information

4. Data Sharing and Disclosure

5. Cookies, Tracking & Similar Technologies

6. Data Retention & Security

7. Your Rights & Choices

8. Cookies

9. Children’s Privacy

10. Opt-Out & Managing Preferences

11. International Transfers

12. Changes to This Privacy Policy

13. Contact Us

Fine Paws Co (“we,” “us,” “our,” or “Fine Paws Co”) operates this store and website, along with all related information, content, features, tools, products, and services (collectively, the “Services”). This Privacy Policy describes how we collect, use, disclose, share, and protect your personal information when you visit, use, or make a purchase (or other transaction) through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.

 

By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and consent to the practices described herein (subject to applicable law).

1. personal information we collect or process

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you (or another person). Personal information does not include information that has been de-identified or anonymized so that it cannot reasonably identify you.

 

Depending on how you interact with the Services, we may collect or process the following categories of personal information (and inferences derived from them):

 

    - Contact details: name, billing address, shipping address, phone number, email address

    - Financial & payment information: credit or debit card number, payment account info,         transaction details, payment confirmation, billing history

    - Account credentials: username, password, security questions, preferences, settings

    - Transaction & behavioral data: items you view, add to cart/wishlist, purchase, return,         exchange, or cancel; search queries; browsing patterns

    - Communications: content and metadata of communications (e.g. emails, support                 tickets, live chat)

    - Device & technical information: IP address, device identifiers, browser type, operating       system, mobile carrier or network, unique identifiers

    - Usage & analytics: timestamped logs, pages visited, click-throughs, navigation paths,         referral source

    - Location information: general location, IP derived region (if applicable)

    - Inferences and derived data: profiles, scoring, predictions or analytics derived from           other personal information

2. sources of personal information

We may collect or receive personal information from the following sources:

 

    - Directly from you (e.g. when you place an order, create an account, subscribe to                 communications)

    - Automatically, via your use of the Services (e.g. cookies, pixels, SDKs, analytics, log         files)

    - From service providers (e.g. payment processors, shipping providers, analytics                   services, marketing platforms)

    - From third parties or advertising platforms (e.g. social media platforms, partners, data       enrichment services)

    - From publicly available or legally permitted sources

3. how we use your personal information

We use personal information for various legitimate purposes, including but not limited to:

 

    - Providing, operating, maintaining, and improving the Services and your user                       experience

    - Processing orders, payments, returns, exchanges, and related transaction support

    - Communicating with you (order status, support, account updates, notices)

    - Personalization, recommendations, and improving content

    - Marketing and advertising purposes (see more detail in Section 7)

    - Fraud detection, security, and abuse prevention

    - Compliance with legal obligations, dispute resolution, enforcing our rights

    - Internal business operations (recordkeeping, audits, analytics, reporting)


We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. data sharing and disclosure

4.1 Service Providers and Processors

We may share your personal information with service providers, vendors, contractors, and other third parties that perform functions on our behalf, including payment processors, shipping carriers, analytics providers, IT hosting, customer support, CRM, marketing automation, and email platforms.

 

4.2 Business & Marketing Partners

We may share or disclose your information with business and marketing partners for purposes such as co-marketing or joint campaigns, subject to applicable law and your preferences/opt-outs.

 

4.3 Affiliates & Corporate Transfers

We may share personally identifiable information among affiliates or subsidiaries within our corporate group. In connection with a merger, acquisition, corporate reorganization, or sale of assets, we may share or transfer personal information to the acquiring or successor entity, subject to confidentiality.

 

4.4 Legal & Safety Disclosures

We may disclose your personal information when required by law (e.g. subpoena, court order, government request), or when we reasonably believe disclosure is necessary to protect our rights, property, or safety, or the rights or safety of others.

 

4.5 Advertising, Analytics, and Meta (Facebook / Instagram) Data Sharing

 

a. Meta Pixel & Conversions API / Server-to-Server Integration
We use Meta (Facebook and Instagram) advertising tools such as the Meta Pixel and Conversions API to better understand how people use our Services and to measure and optimize our advertising campaigns.

 

The Meta Pixel is a browser-based tracking script that logs events such as page views, product views, add-to-cart, checkout, and purchases.

 

The Conversions API (or server-to-server integration) allows us to share select event data directly from our servers to Meta, reducing reliance solely on browser tracking and improving attribution accuracy.

 

These integrations may share pseudonymized or hashed customer identifiers (such as email address, phone number, or other signals) that Meta can use to match against Meta user profiles for advertising optimization and measurement.

 

b. Level of Data Sharing (Standard / Enhanced / Maximum)
Shopify’s Facebook & Instagram integration allows merchants to choose the level of data sharing (Standard, Enhanced, or Maximum) when integrating with Meta. Shopify Help Center

    - Under Standard mode, only pixel-based browser data is shared (which can be blocked       by ad blockers or subject to tracking restrictions).

    - Under Enhanced mode, server-side events (via Conversions API) are used to share             additional data (e.g. hashed customer emails, phone numbers, location, etc.).

    - Under Maximum mode, full compatibility with Meta’s latest ad features is enabled.
Fine Paws Co is configured under Maximum.

 

c. Purposes & Benefits
The data shared via Meta tools are used for:

 

    - Tracking conversions, attributing sales or events to ad campaigns

    - Optimizing and improving ad targeting (e.g. lookalike audiences, retargeting)

    - Reporting, analytics, and measuring ad performance

    - Preventing fraud or detecting invalid activity

 

d. Customer Control & Opt-Out
We respect your privacy preferences. Where permitted by law, you may opt out of this data sharing or targeted advertising. In some jurisdictions, you have the right to direct us not to share your personal information for targeted advertising purposes (or opt out entirely). We will honor opt-out signals such as Global Privacy Control (GPC). (See Section 9 for how to exercise your choices.)

 

You can opt out of targeted advertising by:


FACEBOOK - https://www.facebook.com/settings/?tab=ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info.

 

e. Data Minimization & Hashing
Where possible, data shared to Meta is hashed, pseudonymized, or in aggregated form. Meta provides privacy protections (e.g. not revealing raw identifiers to advertisers) and requires all advertisers to follow Meta’s Data Use Terms. Facebook+1

 

f. Meta’s Use of the Data
Once shared, Meta (and its subsidiaries) may process and use the data under its own privacy practices (e.g., for ad targeting, measurement, aggregation). Our use of Meta’s services is governed by their terms, including their Supplemental Privacy Policy.

5. cookies, tracking & similar technologies

We (and third parties) use cookies, web beacons, pixels, local storage, and similar technologies to collect information, enable features, and analyze usage.

 

These technologies are used for session management, authentication, site security, analytics, personalization, and advertising.

 

Some cookies or trackers cannot be disabled (essential), while others can be controlled via cookie consent banners, browser settings, or opt-out preferences.

 

You may refuse or block cookies via browser settings or browser extensions. However, this may limit certain features or functionalities of the Services.

 

We may also allow you to set preferences about non-essential tracking via a consent management tool (if used)..

6. data retention & security

We retain personal information as long as needed to fulfill the purposes described in this policy (account maintenance, transactions, legal obligations, dispute resolution).

 

When no longer needed, we may anonymize or delete the information, unless legal requirements require retention.

 

We implement administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

 

However, no security system is perfect, and we cannot guarantee absolute security.

 

We may update our security practices from time to time to adapt to new threats and industry standards.

7. your rights & choices

Depending on your location and applicable laws, you may have certain rights regarding your personal information:

 

    - Access / Know — request disclosure of personal information we hold

    - Deletion / Erasure — request deletion of your personal information

    - Correction / Rectification — request corrections to inaccurate or incomplete personal       information

    - Portability — request a portable copy of your information in a structured, machine-           readable format

    - Opt-out of Sale or Sharing — in certain jurisdictions, you have the right to opt out of       the “sale” or “sharing” of personal information for purposes like targeted advertising

    - Restrict Processing / Object — request restrictions or object to processing on                   grounds relating to your situation

    - Withdraw Consent — where processing is based on consent, you may withdraw your       consent at any time (this does not affect processing done before withdrawal)

    - Right to Not Be Discriminated Against — we will not discriminate against you for           exercising your rights

 

To exercise any of these rights, please contact us using the contact information below. We may require identity verification before fulfilling requests. We will respond within the time periods required by applicable law.

 

If you are in certain regions (e.g. California, EU), additional or stronger rights may apply.

8. cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.


We use the following cookies to optimize your experience on our Site and to provide our services.


[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]

 

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

[INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES THAT YOU USE]


The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.


You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.


Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.


Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

 

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

9. children’s privacy

Our Services are not intended for children under the age of majority in your jurisdiction (e.g. under 13 in many places). We do not knowingly collect or solicit personal information from children. If you believe a child has provided us their information, please contact us and we will delete it.

10. opt-out & managing preferences

You can opt out of receiving promotional emails by unsubscribing using the link in the email (subject to required service messages).

 

To opt out of personalized or targeted advertising, you may:

 

    - Use your device or browser settings (e.g. ad tracking settings)

    - Use opt-out links or controls (e.g. Meta’s ad settings)

    - Submit an opt-out request to us (see contact info)

    - Use signals such as Global Privacy Control (GPC)

 

For California and other jurisdictions, we will provide a clear “Do Not Sell or Share My Information” link or mechanism if required.

 

You can also manage cookie preferences via any cookie consent banner or preference center we deploy.

11. international transfers

Because our business is conducted globally (or through third-party services), your personal information may be transferred, stored, or processed in countries other than your own. When we do so, we ensure adequate safeguards (such as Standard Contractual Clauses, binding corporate rules, or equivalent legal mechanisms) to protect your information in compliance with applicable law (e.g. EU GDPR, UK GDPR).

12. changes to this privacy policy

We may update this Privacy Policy from time to time (e.g. to reflect changes in technology, legal requirements, or our practices). We will post the revised version on the Services, update the “Last updated” date, and if required by law, provide notice (e.g. via email or in our dashboard).

13. contact us

If you have questions, concerns, or wish to exercise any rights under this Privacy Policy, please contact us:

 

Fine Paws Co
Email: support@finepawsco.com
Address: 18121 East Hampden Avenue, Unit C #1106, Aurora, CO 80013, US